Each level up you'll unlock more Characters! Once a character’s house is built, you get the new character related to it to help you build your Park. Each character has a story to play, they will give you new quests to complete!

Collect every character and play every mission to earn a lot of Experience, Coins, and Gems!

Characters appear in the first tabs of the market. Select the character you want to place:

Place the house and wait its construction time and you'll unlock a new character:
Characters will appear walking in your Park. Select them to assign tasks to them (alternatively, you can assign task to them via the Dashboard):